Facebook is a very popular site. People go there to chat with friends, share pictures, talk about their day, and so much more. But did you know Facebook is good for so much more than simply socializing with your friends? You can also use the site to help market your business.
The key to all marketing is to understand why you’re doing it. What is your end goal? Once you have that figured out, you can more easily create a plan to bring in exactly who you want to turn from Facebook into a customer. So start brainstorming today – what are you marketing?
Marketing through the use of Facebook tabs is an easy and efficient way to get the word out. Why not create a “Promotions” tab and highlight items you have on sale, coupons you’ve made available, or even contests you’re running? It’s a great way to allow your followers to easily keep up with what’s going on.
Do not hesitate to share links to other sites on Facebook. If you come across an article or a video your audience will be interested in, think about sharing it on Facebook. It is best to avoid sharing links to websites you are in competition against or you could lose customers.
Facebook is no longer a free marketing tool. As the site has evolved, it has made it even harder to reach your target audience. Not only is it now overpopulated with your competition, but it is also overwhelmed with status updates by the millions of accounts. For most businesses, the only way to get seen today is to hire help, so consider that as an option.
Offer something in exchange for signing up on your Facebook page. Having visitors register on your page lets you engage them in ongoing dialogue about your business. Offering them something, such as an entry in a sweepstakes, makes them more likely to register on your page and provide your business with valuable leads.
Cross-promote your Facebook page among the other social media sites in which you are active. Social media is much more than just Facebook, so make sure those on other networks are aware of your presence on the other social media networks. They may not realize that there’s a big conversation going on where they can get more involved!
You can do so much on Facebook. It is more than just a place to hang out and see what is going on with your friends. If you use it right, and use the tips shared here, you can use Facebook to market your business. Why not give these tips a try and grow your business?