Facebook is as ubiquitous today as the television or sliced bread. While most of us grew up in a time before even cell phones existed, today’s youth can contact each other at any time of day, no matter where they are, by posting on each others’ walls. Tap into this constant connection with your customers using the strategies detailed below.
Your Facebook page needs to contain information that your audience is not able to get anywhere else. If they feel like they are reading old content, it will not give them the incentive to return. Make sure that you offer exclusive content that is only available to people that have subscribed to your page.
Think of Facebook as a dialogue. When they begin Facebook marketing, many people talk to their audience. You need to talk WITH your audience. Feel like you are having a conversation with them, not like you are announcing things to them. Remember, Facebook is a social medium. You need to be social.
Put together a Facebook contest. People love fun things like contests and quizzes on Facebook. It’s one of the things that makes the social media site so very special. It’s not that hard for your company or brand to put together a contest, and it can really open up the engagement level of your community.
Make your profile page professional. Since you are hoping for people to find you on Facebook, your profile page may be the first impression that people have of your business. By making it professional, viewers will see your company as a professional one. Make sure you use proper grammar and spelling.
The ability to market to your customers 24 hours a day, 7 days a week is fantastic. You can also sell to anyone anywhere in the world. Facebook gives you the ability, but it is your job to take advantage of it. Use what you’ve read here to create a campaign that fulfills your dreams.