Email marketing is one of those subjects that makes people cringe when they hear others discussing it. Knowing how to take advantage of email marketing strategies can make it much easier to realize how it can give you a big advantage as you grow your business.
If you buy a list of emails to send to, check and make sure it is up to date. Sometimes lists for sail might match your target demographics but be woefully out of date. The number of addresses now defunct can be as high as 25% of the overall list.
Don’t send important information out around a major holiday. Your customers will be at home enjoying their day, so it’s unlikely they’ll be interested in reading your email. There are always going to be exceptions to any rule. For example, Black Friday or other occasion-specific specials may warrant an email sent on a holiday.
Do what you can to make your email go into your customers’ inboxes. You must work to get your email to pass ISPs and not get tagged as spam messages. If they get tagged as spam messages, your recipient may never see them. Check with customers to see if they are getting your emails, or if they’re no longer interested.
If you want your email marketing messages to flow out across the Internet to people’s inboxes, consider where you are sending them from. Sent frequently from known and stable IP addresses is best. Sudden surges from new IP locations can raise suspicions and even result in blocks and blacklists from ISPs.
Your email marketing efforts will give you the best results when you coordinate them with the rest of your marketing campaign. Do not work against yourself by unnecessarily duplicating your efforts in several different marketing channels. Make sure that your use of email, social media, and traditional venues are all designed to work well together.
Make sure your emails are consistent with any branding you have done. You should include your company colors, logos, and anything else unique to your business in your emails. Customers should be able to recognize your emails when they arrive in their inboxes so that they are not automatically deleted.
By now you should realize how to use email marketing to help achieve your business goals. So, implement all you have learned and you will surely see an increase in your site’s popularity.