If you are first starting a business, you might be confused about which marketing strategies produce the best results. Email marketing is a great way to keep in touch with all of your customers. There are some techniques that will make your marketing emails even more effective.
Minimize traditional email marketing activities during the holidays. Customers are preoccupied with family and friends and are less likely to be paying attention to business email. Your odds of ending up in the spam box are considerably higher, which could have longer-term implications for your bottom line. The major exception to this would be a business directly related to the holiday activities. Otherwise, give yourself a break and enjoy some downtime yourself. The business will be back on track in a day or two.
When emailing your customers, an excellent suggestion is to follow up with lower prices. For example, you could link a phrase that says, “Grab it,” onto the email. In addition, the end of this email could include a phrase that says, “Become a member in order to have lower prices on our products.”
Try to make your email as personal as possible. As with any other kind of marketing, the more personal you are, the more willing a customer is to do business. For instance, if you are aware of the reason a customer signed up to receive your emails in the first place, mention that in your communications with them.
While online promotion is essential, don’t overlook the opportunity to promote your mailing list offline. To build both new subscribers and potential clients, look for any opportunity possible to get the word out. Some great opportunities to build your business can be found at networking events, trade shows, conferences, and local gatherings.
Continue offering incentives to customers after they sign up for your email list. For example, give customers a 10 percent discount if they remain on your email list for a month. This keeps customers from losing interest in your marketing materials and unsubscribing or deleting your emails after just a couple of newsletters.
Using email marketing as a tool to market your business is a great method. Take advantage of the advice you’ve read here to come up with an email marketing campaign that’s different from everything else out there. Never stop seeking out new ways of creating fresh, compelling emails for your subscribers to read.