Some individuals hear “email marketing,” and they automatically think of spam; they then reject the idea before trying it. Make your email program enjoyable enough for your customers that they actually participate in the offers you make. The tips in this article will set you on the right path to the perfect email campaign.
Steer clear of renting or purchasing lists to pad your email marketing database. Not only do you not know if the emails you have purchased are truly your target market, but the lists can actually hurt your deliverability rates and ultimately your reputation. As much as possible, build your list organically.
When you ask people to opt in, let them know what to expect. Tell them what you will be sending and how often you will send it. People will be more likely to sign up if they know that you are not going to flood their inboxes with wordy emails that they have no intention of reading.
To keep your email recipients engaged, use various sequences for different types of readers. For example, if you get an email address from a sale, that customer should receive a very distinctive welcoming email than a reader whose email you received from a lead. If readers aren’t getting what they want from emails, then they simply won’t read them.
Be sure that your landing page lives up to the customer’s expectations. The subscriber is obviously interested in your product if they have clicked on the link in your email. You do not want them to be disappointed by clicking on the link, and finding the page to be other than what they thought it would be.
Collecting and analyzing statistics is as important to the success of an email marketing campaign as it is to a business website. Invest in software that allows you to track the effectiveness of every email, from what percentage of your emails are actually opened to how many result in unsubscriptions.
You should try and build an email list the best that you can from networking in person as well as on the Internet. You should not buy or rent lists of names that you will email to drum up business. There is no guarantee that any of the people you contact will be interested and you may even end up getting reported to your email service provider.
Remember that an email marketing campaign must be tailored to your audience. You can use the information you just read to do just that. What do they want to see? Also, what content will hold their interest? How is it possible to convert these thoughts into revenue-generating opportunities? Utilize the information here, and get down to business!