Facebook is an addiction that many people all over the globe. This means you can reach quite a few people if you do marketing through Facebook.

Contests are a fantastic way to market and get new followers on Facebook. Offer prizes and discounts in exchange for encouraging people to like your page. Always actually send the prize though; you don’t want to be viewed as dishonest.

Make sure any content you publish online is at least linked through your Facebook. If you have a blog on your site, post a link and summary of each blog post to your Facebook page. You can even link a Twitter account to your Facebook page and have all tweets show up there as well.

Don’t let spammers overtake your Facebook page become overrun with spam. There are built-in filters that can be put into place if you can’t monitor your page. Any administrator of your page can type in keywords into this tool which will automatically be filtered out.

Try making a group rather than a page. A group creates a community of users to have their own community. You can also use a group and a page to give updates and interacting.

Use custom tabs to make your Facebook marketing efficiency. The tabs will let you present your page information in an organized manner. For instance, when you have a contest going on, you can create a tab just for that.

Custom audiences allow you to gather together all of your followers’ email addresses and send specific advertisements just to them. This boosts your conversion ratio and reduces what you spend to develop your campaign.

Many different kinds of people use Facebook. You might be surprised how well Facebook marketing works to promote your product or service. Just apply the advice from this article and get ready to see things improve.